Privacy Policy

Last Updated: March 2026

Introduction

Tall Pines Roofing ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website tallpinesroofing.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto.

1. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide when you express an interest in our services, participate in activities on our website, or contact us. This includes:

• Name and contact information (email address, phone number, mailing address)
• Property address and service location details
• Information submitted through contact forms, service request forms, or quote requests
• Communication records between you and our team
• Payment and billing information when you engage our services

Automatically Collected Data

When you visit our website, we may automatically collect certain information about your device and usage, including:

• Browser type and version
• Operating system
• IP address and general location data
• Pages visited, time spent on pages, and navigation paths
• Referring website addresses
• Device identifiers

Third-Party Data

We may receive information about you from third-party sources, such as marketing partners, analytics providers, call tracking services (e.g., CallRail), and advertising platforms (e.g., Meta, Google) when you interact with our ads or content.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, operate, and maintain our roofing and exterior services; respond to inquiries; schedule appointments; and deliver estimates and invoices
• Communications: To send service-related updates, appointment reminders, and respond to your requests
• Marketing: To send promotional communications about our services, special offers, and company updates (with your consent where required)
• Analytics: To understand how visitors use our website, improve user experience, and optimize our content and services
• Legal Compliance: To comply with legal obligations and protect our rights

3. SMS / Text Message Communications

By providing your mobile phone number and opting in to receive text messages, you consent to receive automated marketing and transactional SMS/text messages from Tall Pines Roofing at the number you provided. Message frequency varies. Message and data rates may apply.

Opt-Out: You can opt out at any time by replying STOP to any message. You will receive a confirmation message. After opting out, you may receive one final message confirming your opt-out.

Help: For assistance, reply HELP to any message or contact us at (585) 441-4272 or [email protected].

We participate in Application-to-Person (A2P) messaging programs and comply with the Telephone Consumer Protection Act (TCPA) and applicable carrier requirements. Your consent is not required to make a purchase. Consent is obtained at opt-in.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and collect usage data. These include:

• Necessary: Essential cookies required for the website to function (e.g., session management, security)
• Analytics: Google Analytics 4 (GA4) and Microsoft Clarity to understand how visitors use our site, including page views, session duration, and user flows
• Advertising: Meta Pixel and Google Ads conversion tracking to measure ad effectiveness and deliver relevant advertising
• Functional: Cookies that remember your preferences and improve functionality

You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. Disabling certain cookies may affect website functionality.

5. Pixel Tracking and Advertising

We use pixel tracking and advertising technologies to measure the effectiveness of our marketing and to deliver relevant ads:

• Meta Pixel: Tracks visits and conversions from Facebook and Instagram ads
• Google Ads: Tracks conversions and remarketing from Google advertising
• CallRail: We use CallRail for call tracking and analytics. CallRail may collect phone numbers, call duration, and related data when you call us through tracked numbers. See CallRail's privacy policy for details

These technologies may share data with third parties for advertising purposes. You can opt out of interest-based advertising through your browser settings or industry opt-out tools (e.g., NAI, DAA).

6. AI Usage Disclosure

Tall Pines Roofing may use artificial intelligence (AI) tools in the following ways:

• Content Generation: Some website content, marketing materials, or communications may be created or assisted by AI tools
• AI-Assisted Interactions: We may use AI to assist with customer service, scheduling, or internal operations
• llms.txt Files: We provide machine-readable disclosure files (e.g., llms.txt, llms-full.txt) to inform AI systems and users about our business and data practices. These files are intended for transparency and AI training disclosure

AI-generated or AI-assisted content is reviewed for accuracy but may contain errors. For authoritative information about our services, please contact us directly.

7. Sharing Your Information

We do not sell your personal information. We may share your information in the following situations:

• Service Providers: With vendors who assist in our operations (payment processors, scheduling software, CRM, marketing platforms)
• Analytics Partners: With Google, Microsoft Clarity, Meta, CallRail, and similar providers for analytics and advertising
• Legal Requirements: To comply with laws, court orders, or lawful government requests; to protect our rights, privacy, safety, or property; or in connection with a merger or sale
• With Your Consent: When you have given us explicit permission to share your information

8. Your Privacy Rights

Depending on your location, you may have the following rights:

California (CCPA/CPRA)

California residents have the right to: know what personal information is collected; know whether personal information is sold or shared; opt out of the sale or sharing of personal information; correct inaccurate personal information; limit use of sensitive personal information; delete personal information; and non-discrimination for exercising these rights.

Colorado, Virginia, Texas, Connecticut

Residents of these states may have similar rights, including access, correction, deletion, portability, and opt-out of targeted advertising or sale of personal information.

Submitting Requests

To exercise your privacy rights, contact us at [email protected] or (585) 441-4272, or mail us at 1742 Long Pond Rd Ste 2, Rochester, NY 14606. We will respond within the timeframes required by applicable law. We may need to verify your identity before processing your request.

9. Your Privacy Choices

Your California Privacy Rights — Do Not Sell or Share My Personal Information

This section applies to California residents and supplements the rest of this Privacy Policy, under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).

Categories of personal information we collect. Through this website, Tall Pines Roofing collects: identifiers and internet activity collected by analytics tools (such as cookie identifiers, IP address, device/browser information, and pages viewed via Google Analytics 4, Google Tag Manager, and Microsoft Clarity); contact information you submit through our forms (such as name, email address, phone number, and service details); advertising interactions measured by Meta Pixel and Google Ads conversion tracking; and, where call tracking is in use (CallRail), phone call metadata (such as the number dialed, caller ID, and call duration).

"Selling" and "sharing." We do not sell personal information for money. However, the use of third-party analytics and advertising cookies that support cross-context behavioral advertising may constitute "sharing" (and in some cases "selling") of personal information as those terms are defined by the CPRA.

Your rights. California residents have the right to opt out of the sale or sharing of personal information (Cal. Civ. Code §1798.120, §1798.121 — including limiting use of sensitive personal information), the right to know what personal information we collect, use, and disclose, the right to request deletion, the right to request correction of inaccurate personal information, and the right not to receive discriminatory treatment for exercising any of these rights.

How to opt out of sale/sharing. You can opt out in either of two ways: (1) use the consent choice presented on this website (or the "Do Not Sell or Share My Personal Information" link in the footer of every page, which reopens the cookie preferences panel), and decline analytics and marketing cookies; or (2) enable the Global Privacy Control (GPC) signal in your browser — this website honors GPC automatically as a valid opt-out of sale/sharing, with no further action required.

Contact. To exercise any of these rights — your right to know, delete, or correct — or to ask any question about this section, contact Tall Pines Roofing at [email protected] or (585) 441-4272. We will verify your request and respond within the timelines required by law.

Last updated: July 7, 2026.

10. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy. Our retention periods include:

• Customer Records: 7 years for accounting, tax, and legal compliance
• Analytics Data: Up to 14 months (e.g., Google Analytics)
• SMS Consent Records: 4 years for TCPA compliance
• Inquiries and Leads: 2 years from last contact, unless a business relationship continues

After these periods, we securely delete or anonymize your information where feasible.

11. Children's Privacy

Our website and services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately and we will take steps to delete such information.

12. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Tall Pines Roofing
1742 Long Pond Rd Ste 2
Rochester, NY 14606
Phone: (585) 441-4272
Email: [email protected]