All Roofs Are Not Created Equal
We aren't a high-volume factory — we're your neighbors. Tall Pines Roofing was founded in Rochester, NY on a simple principle: bring a higher standard of quality, transparency, and family values to the local roofing industry.
Our story
A family-owned company built on craftsmanship
Tall Pines Roofing is a family-owned business built from the ground up in the Greater Rochester area through hard work, dedication, and a commitment to quality craftsmanship. We started with a hands-on approach in the field and grew with a focus on honesty, reliability, and customer-first service.
We specialize in investment-grade roofing and premium exterior solutions — work designed not just to protect your property, but to enhance its value and curb appeal for decades. When you choose Tall Pines, you're making a smart, long-term investment in your home.
From the first call to the final magnet-sweep of the driveway, you'll notice the difference: a dedicated point of contact, daily photo updates from the job site, and a meticulous cleanup process. We don't just install a roof — we deliver a professional, consultative experience that respects your investment and your property.
Matthew Hebert
Founder & Owner
Jennifer
Co-Owner
Matthew Jr.
Vice President
Gabby
Finance Manager
Meet the owner
Built by Matthew Hebert. Backed by family.
Matthew Hebert founded Tall Pines Roofing and built it from the ground up — starting hands-on in the field and growing a family-owned company on honesty, reliability, and customer-first service. Today he leads the team behind the Tall Pines proprietary roofing system, trusted across Greater Rochester for investment-grade roofing and for guiding homeowners through storm-damage insurance claims.
Hands-on founder
Matthew started in the field and built the company from the ground up — he still sets the standard every Tall Pines roof is held to.
One standard, one system
He leads every crew to the same exacting standard — installing the Tall Pines proprietary roofing system designed specifically for Upstate New York’s brutal weather.
Storm & insurance authority
Rochester homeowners trust Matthew’s guidance through storm-damage documentation and the insurance-claims process.
A family standard
The Heberts run the business together — so the name behind your warranty answers the phone when you call.
Why homeowners choose us
The Tall Pines standard
These principles guide every decision we make and every project we undertake.
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Uncompromising Quality
We install only premium, investment-grade materials with certified techniques, so your roof is built to last decades — not just pass an inspection.
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Profound Accountability
Our name is on every project. We back our work with a manufacturer-backed and workmanship warranty, and we leave your property better than we found it.
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Ultimate Transparency
Clear written estimates, daily photo documentation, and a dedicated point of contact — you're informed at every step, with no surprise change orders.
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Family & Legacy
Tall Pines is family-owned and operated. We're your neighbors, building a lasting reputation for trust in the Greater Rochester community.
Certified & accredited
Manufacturer-certified, locally trusted
We carry the credentials that protect your investment — manufacturer authorizations that unlock the strongest available warranties, plus the local accreditations homeowners look for before they hire.
